Tl;dr; The initiative should have a clear explanation of the reasons behind your proposal when you want to reach out to the regular users.
Regular users do care about the end results. They will personally assess the initiatives you propose. When you want to engage regular users, arguments and rationalization are a necessary part of communication.
This is a fragment of a draft of the book “Lessons Learned While Working On Stack Overflow”. Read the full book on kindle or the paperback version.