When you are working on creatives for your paid ads, consider advertising the following:
-
Experience a user will get in your community. You need to think about existing user roles in your community, consider what motivates each type of user when they act on the platform and what kind of experience they seek to have. Advertising this experience will have the biggest response from the target audience.
-
Social impact. Many people want to have some positive impact on the people around them. They will join your community if you can clearly articulate how by helping you makes them have a positive impact on the world.
-
Mission of the community. It is the unique value proposition of your community.
This is a fragment of a draft of the book “Lessons Learned While Working On Stack Overflow”. Read the full book on kindle or the paperback version.