While working on free community management industry benchmarks, we discovered an interesting fact: 250 of the 500 forums we analyzed never reached even 50 monthly active users in their lifetime. To put this into perspective, 50 monthly active users equals less than two daily active users and about two to five posts per day.
We constantly hear about “thriving online communities”, but the reality is that at least half of them don’t thrive at all. And this data only covers those communities that haven’t closed already…
How do successful communities differ from unsuccessful ones?
From what I see, the successful communities differ from unsuccessful ones by a large number of small details. In other words, despite most community managers doing almost the same things, a community succeeds if its manager(s) does the right things at the right time. Actually, this is more difficult than it sounds.
Sometimes developing a community feels like driving a car in a city where road construction starts and ends several times a day randomly. Driving without navigation is possible in some cases, but it will take significantly longer than using navigation. In the world of community management, the best and only navigation at the moment is access to data and our colleagues with whom you can discuss the situation. But not every company can afford this.
Meet a new tool in our app that recommends the most efficient way to grow your community!
If your community team lacks a data analyst and/or community strategy person, don’t despair! We’ve created a tool specifically for you that tracks trends in your community, automatically analyzes them, and, based on big data and specifics of your community, recommends the most effective ways to grow your community.
Recommendations on the most efficient way to grow a community are the second major step towards our mission to transform community management from time-consuming guesswork into a simple data-driven process with measurable business value.
So, did you dream of knowing the most efficient way to grow your community? Now it is easy-peasy: Just register in our app and add your community. It’s completely free!
Wow! Your service looks really great! But you could use one more feature…
At the time of writing, we’re measuring, assessing, and modeling over a dozen trends, and this is just the beginning. We believe that innovation is only possible when many passionate people work together!
If you’re as passionate about building online communities as we are, please email us at nicolas.chabanovsky@gmail.com. We’d love to chat with you and hear your thoughts!