- What is community-led growth?
- How does it differ from community growth?
Community-led growth is a strategy where the community becomes one among the key drivers of business success that fuels customer acquisition, increases customer engagement, and improves retention. It becomes a core part of many modern go-to-market plans.
While often confused, community-led growth and community growth are different terms. Community growth focuses on building and nurturing the community itself, while community-led growth on the other hand, is the result of a thriving community driving business impact. Strong community growth is what enables community-led growth to happen. Organizations that pursue community-led growth often connect their business systems with community tools to clearly understand how community efforts translate into business results.