What is user life cycle in an online community?

What is user life cycle in an online community? What does it look like?

Within a community each member has its own lifecycle regardless of the stage of the group itself. Amy Jo Kim, a social researcher, identified five stages of user journey in an online community:

  • Peripheral. Lurker users with an account on the site
  • Inbound. Newcomers who do their very first actions on the site.
  • Insider. Regular users.
  • Boundary. Leaders of all kinds.
  • Outbound. Not very active users who had been active in the past.

Not every user passes through all stages. Users can also go in both directions, for example from a regular user one can become a community leader and then step down to become a regular user agin. In most cases the level of one’s activity depends on their personal circumstances.


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