Monthly User Churn
Monthly user churn in an online community refers to the percentage of users who stop engaging with or leave the community over a month. This metric is a key indicator of user retention and the health of the community. High monthly churn rates can signal issues with user satisfaction, engagement, or the value provided by the community.
Question answered by the metric
How many users churn on a monthly basis?
Steps to measure
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Determine the number of active users at the beginning of the month.
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Determine the number of users who left or became inactive.
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Divide the number of users who left by the total number of active users.
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Multiply the result by 100 to express it as a percentage.
Interpretation
In online communities, user churn is a natural process. At the same time, the lower the churn, the healthier your community is. The primary reasons of user churn, among those a community manager can influence, are:
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It is difficult to find interesting discussions in the community.
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There are only a few interesting experts in the community.
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There is negativity in the community.