Community Management Metric Guide: The Full List Of Metrics To Measure In An Online Community

The list of metrics:

  1. Monthly user churn: The rate at which users stop participating in a community
  2. Monthly user growth: The rate at which users start participating in the community
  3. Monthly active users: The number of users who have posted in the community
  4. Monthly user base utilization: The percent of active users among those who are alive
  5. Thirty day retention: Percent of active users on a given date within 30 days after their first activity
  6. New active users: The number of users who performed their first action on the platform during a given month
  7. Leave to start monthly ratio: The ratio of users who leave the community to those who start acting
  8. User tenure by month: Number of days between the first and the last actions of a user in the community
  9. Total number of actions by month: Total number of actions performed by a user during their tenure
  10. Monthly contribution frequency: Number of contributions during days when a user is active
  11. Number of active days per month: Number of days a user is active
  12. Number of actions per month: Number of actions a user performs
  13. Reach of an announcement
  14. Normalised reach of an announcement: Reach of an announcement post normalised by the users alive
  15. Reaction to an announcement: Number of actions performed in the announcement post
  16. Normalised reaction to an announcement: Number of actions performed in the announcement post normalised by the number of users who viewed the announcement
  17. Split into growth and decline segments: Segmentation split that identifies each month of a community existance as growth or decline
  18. Percentage of active / regular / engaged / core / super users
  19. Percentage of posts created by active / regular / engaged / core / super users
  20. Number of posts per regular / engaged / core / super user
  21. Number of posts created by a user per one discussion.
  22. Adaptation coefficient
  23. Percentage of users who asked the second question after getting no answers on the first
  24. Percentage of users who start by asking / answering
  25. The number of questions a user asks before starting to answer others’ questions
  26. Percentage of users who asked their first (second, third, etc) question
  27. Percentage of users who asked their second question relative those who who asked their first question in the community
  28. Mean and median time between when a question is asked and the first response to that question appears
  29. Number of answers per a new user’s question
  30. Number of questions a new user participated in
  31. Number of users a new user might have a contact with