New Active Users Monthly
The number of users who performed their first action in the community refers to the count of unique users who took an initial meaningful action after joining the community. This could include activities such as posting, commenting, or engaging in a specific task defined as a user’s first meaningful interaction.
Question answered by the metric
How many users start participating in the community over a month?
Steps to measure
Count the number of unique users who have performed their first meaningful action on the platform during the selected month.
Interpretation
The higher this value, the more users start performing meaningful actions in the community for the first time. At the same time, in general, community managers have very little influence on this metric, since attaining new users is a marketing task. In case of low values of the metric, it is necessary to pay attention to the channels for attaining new users and the process of registration in the community.