Percentage Of Active / Regular / Engaged / Core / Super Users
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Active users are people who participate in your community just once. It can be a new one time poser or a returned user with just one post over the period of observation. This is the first group on the engagement scale. The percentage of active users shows the size of the cohort of active users relative to the total number of users who performed at least one action in a given period.
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Regular users are people who like your community and participate in it regularly and consciously. Typically, regular users post in the community from twice a month to twice a week. Regular users are the second engaged group. The percentage of regular users shows the size of the cohort of regular users relative to the total number of users who performed at least one action in a given period.
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Engaged users are users who consider your community as an important part of their lives. They post in the community if not every day, then every other day. Engaged users are the third group by engagement level (after regular users and before core users). The percentage of engaged users shows the size of the cohort of engaged users relative to the total number of users who performed at least one action in a given period.
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Core users are users for whom participating in your community is an important part of their daily life. These people typically create several posts each day. This is the fourth group by the engagement level (right after engaged users and before super users). The percentage of core users shows the size of the cohort of core users relative to the total number of users who performed at least one action in a given period.
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Super users are the most engaged users. They create posts in a community each and every day, and sometimes they can spend their entire day on the site. This is the fifth (and the most engaged) group of users among all engagement levels. The percentage of super users shows the size of the cohort of super users relative to the total number of users who performed at least one action in a given period.
Question answered by the metric
What percentage of active / regular / engaged / core / super users among all users who have posted at least once?
Steps to measure
To calculate the percentage of active / regular / engaged / core / super users, one needs to do the following.
- Divide all users who performed at least one action in the selected period into cohorts.
- Calculate the number of unique users in the cohort of active / regular / engaged / core / super users.
- Calculate the total number of unique users in all cohorts.
- Divide the number of users in the cohort of active / regular / engaged / core / super users by the total number of users.
- Multiply the result by 100 to get the percentage.
Interpretation
This metric helps to understand the distribution of the number of users by levels of engagement. Since we divide users into engagement cohorts automatically, we do not use this metric directly in decision making but it helps to grasp the health of a community.