Percentage of first (second, third, etc) time askers
The highest user churn occurs at the very beginning of a user’s journey in the community. The purpose of this metric is to show a slice of the engagement funnel at the level of the first (second, third, etc) question.
Question answered by the metric
What is the percentage of users who ask their first (second, third, etc) question in the community?
Steps to measure
To calculate the percentage of users who asked their first (second, third, etc) question, one needs to do the following.
- For a given period, calculate the number of users who asked a question.
- For the same period, find the number of users who asked their first (second, third, etc) question.
- Divide the number of users who asked their (second, third, etc) question to the total number of askers.
- Multiply the result by 100 to get the percentage.
Interpretation
This is a relative metric that should be considered in conjunction with others.