Percentage Of Posts Created By Active / Regular / Engaged / Core / Super Users
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Active users are people who participate in your community just once. It can be a new one time poser or a returned user with just one post over the period of observation. This is the first group on the engagement scale. The percentage of posts created by active users shows the number of posts that the cohort of active users has created relative to the total number posts in a community for a given period.
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Regular users are people who like your community and participate in it regularly and consciously. Typically, regular users post in the community from twice a month to twice a week. Regular users are the second engaged group. The percentage of posts created by regular users shows the number of posts that the cohort of regular users has created relative to the total number posts in a community for a given period.
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Engaged users are users who consider your community as an important part of their lives. They post in the community if not every day, then every other day. Engaged users are the third group by engagement level (after regular users and before core users). The percentage of postscreated by engaged users* shows the number of posts that the cohort of engaged users has created relative to the total number posts in a community for a given period.
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Core users are users for whom participating in your community is an important part of their daily life. These people typically create several posts each day. This is the fourth group by the engagement level (right after engaged users and before super users). The percentage of posts created by core users shows the number of posts that the cohort of core users has created relative to the total number posts in a community for a given period.
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Super users are the most engaged users. They create posts in a community each and every day, and sometimes they can spend their entire day on the site. This is the fifth (and the most engaged) group of users among all engagement levels. The percentage of posts created by super users shows the number of posts that the cohort of super users has created relative to the total number posts in a community for a given period.
Question answered by the metric
What percentage of posts were created by the cohort of active / regular / engaged / core / super users?
Steps to measure
To calculate the percentage of posts created by active / regular / engaged / core / super users, one needs to do the following.
- Divide all users who performed at least one action in the selected period into cohorts.
- Calculate the number of posts created by the cohort of active / regular / engaged / core / super users.
- Calculate the total number of posts created by all users in the selected period.
- Divide the number of posts created by the cohort of %s users by the total number of posts.
- Multiply the result by 100 to get the percentage.
Interpretation
This metric helps to understand the distribution of content by engagement levels. Since we divide users into cohorts automatically, we do not use this metric directly in decision making.