Community Management Metric Guide: Percentage Of Users Who Start By Asking / Answering

Percentage of users who start by asking / answering

Community participation can begin either by creating a new discussion (posting a question) or by joining an existing discussion (posting an answer).

Question answered by the metric

What percentage of users begin their community participation by asking / answering?

Steps to measure

To calculate the percentage of users who start by asking / answering, one needs to do the following.

  1. For a given time period, find all users who created their first post in the community.
  2. Count the number of those whose first post was a question / an answer.
  3. Divide the number of users who started participating with a question / an answer by the total number of first-time users.
  4. Multiply the result by 100 to get the percentage.

Interpretation

The higher the value of this metric, the more attention should be paid to users who begin their participation in the community by posting a question / an answer.

Industry Average / Benchmark