Reach Of An Announcement
The reach of an announcement post refers to the total number of unique users who viewed or were exposed to that post. This metric helps measure how far the post has spread and how many community members have seen it, regardless of whether they engaged with it in any way besides, probably, reading.
Question answered by the metric
How many unique users have seen an announcement?
Steps to measure
Get the number of unique users who viewed the page. If this data is not available use page views provided by any website analytics as an approximate value.
Interpretation
The goal of any announcement is to spread the word as much as possible. So the greater the reach of an announcement, the better. If the values of this metric are lower than you expected, it may indicate low interest among users in the managing company and what it does.