Community Management Metric Guide: Reaction To An Announcement

Reaction To An Announcement

Reaction to an announcement refers to the number of actions that users performed within the announcement post.

Question answered by the metric

What is the scale of the community response to the announcement?

Steps to measure

Calculate the total number of all actions taken within the announcement post by all users.

Interpretation

Usually, when making an announcement, our goal is not just to communicate some information, but also to engage users in a discussion. For example, to get their feedback. Therefore, the more reactions there were to the announcement, the better.

Low values indicate either a lack of interest in a particular topic among users, or low engagement in the meta-life of the community as a whole.

High values of the metric can be achieved in two ways: When many users perform a few actions each, or when a small number of users perform a lot of actions. Both cases are an indicator of a healthy community and good interest in the topic.

Industry Average / Benchmark

The benchmark is available on our analytics app