Community Management Metric Guide: Total Number Of Actions By Month

Total Number Of Actions By Month

The total number of actions performed by a user in an online community refers to the cumulative count of all meaningful actions a user has with the community over their tenure.

Question answered by the metric

What is the total number of actions a user performs on the platform?

Steps to measure

  1. Get the total number of actions for each user who performed their first action during a given month.
  2. Calculate the average number of actions for all users who started participation over that month.

Interpretation

The more actions a user takes during their time on the site, the better. Our task is to maximize this metric. The value of this metric has a time lag, that is, the true value can only be found out after some time.

Industry Average / Benchmark

The benchmark is available on our analytics app