User Tenure By Month
User tenure in an online community refers to the length of time a user has been actively involved in the community from their first action to the last one. It helps us understand how long users stay engaged.
Question answered by the metric
What is user tenure in a given month?
Steps to measure
- Get tenures of users who started acting on a given month. User tenure is the time (usually in days or months) between when the user’s first meaningful action in the community and the date they become inactive, or some threshold value if they are still active.
- Calculate the average tenure of all users for the given month.
Interpretation
The higher the value of this metric, the more users remain in the community for a longer period. This metric has a time lag, which depends on the threshold after which the participation time is not taken into account (in our case, two years). The higher this threshold cut off, the higher the average value can be, as users with a longer tenure may appear. We usually use this metric for forecasting only.